META x RAYBAN
RayBan Meta smart glasses allows you to be present while capturing your unique perspective. By creating specific audience categories such as “tech enthusiasts” and “weekend warriors”, we were able to dial in to specific niches with original concepts and our talented in-house content creators.
Agency: VaynerMedia
Partners: Cristy Sotelo (GCD), Nina Wang (AD), Vasilina Mikhaylova (AD/editor)